's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To become a recognized brand as Your Personal Health Coach helping men and women create their health faster while you design a Lifestyle you Love

What is your 1st Primary Goal?

To increase my personal sales by 5% from July 2020 to June 2021

What is your 1st Objective for this Goal?

Make my contact list of 200 people in 7 days on excel

What is your 2nd Objective for this Goal?

Phone 15 clients per week (3 per day)

What is your 3rd Objective for this Goal?

Closed business of R500 per day

What is your 2nd Primary Goal?

To increase my Client base by 5%

What is your 1st Objective for this Goal?

Phone 1 existing client per week (Thursday) and ask for 4 referrals. Start my email list on Mail Chimp.

What is your 2nd Objective for this Goal?

Phone the 4 new referrals within 24 hours. Import my CSV file into Mail Chimp

What is your 3rd Objective for this Goal?

Make appointment building relationship within the next 7 days

What is your 3rd Primary Goal?

To increase my personal team members by 5% from July 2020 to June 2021

What is your 1st Objective for this Goal?

Events online - 1 per term where team invite their clients

What is your 2nd Objective for this Goal?

Challenge to grow their personal sales by 5% in the next 3 months providing tools each day

What is your 3rd Objective for this Goal?

Incentive - to get one member within 3 Months

Write your Value Proposition below as per the formula in Principle 4

You are a Business women who are serious about living a life of value and want to make a difference in other woman’s lives. You will be empowered to improve your lifestyle, with our highly trusted South African Brand with 50+ years of research in the benefits of Rooibos; so that it enables you to build a lucrative business within the first 2 years and feel more valued, look your best, feel confident loved and trusted without having to do all the research and a massive capital outlay.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

* Your skin will look younger and smoother with reduced wrinkles
and will have an attractive healthy glow
* You will walk with more confidence making new friends
* Get your best prevention and treatment for skeletal problems; sleep better and eliminate pain when moving during the day
* You will be able to handle the day without stress and anxiety
* You will buy smart and learn how to budget so that you can afford your skin treatment without compromising the quality of treatment
* You will have access to a special relaxing salon treatment, and Open House exhibitions
* You can save time by ordering online on your special link and get Delivery to your doorstep
* Free and friendly weekly delivery within 60 km from Richards Bay and surroundings

Write one case study of something you have achieved with a customer

What features does your product have?

Our products are made using GMP(Good Manufacturing Practice)Protocol
All our product includes the Patented Rooibos Extract.
Rooibos is an unique South African Product which includes 80% leaves and 10% sticks in a bag, with a strong red color

What benefits does you product offer?

It is anti-allergic, anti-cancerous, anti-viral, anti-bacterial
Improves your Gut health
Reduce stress
Help to eliminate and prevent disease forming free radicals
Strengthens your immune system
Improves cardiovascular challenges
Improves blood circulation
Longlasting improvement in your health

List 3 objections you get to your product and the 3 answers to these objections

Question #1. Where to find the products?
A: I am available on my Website and on my Facebook page

Question #2. Why are your Products expensive?
A: With 50+ years and ongoing research on the benefits of Rooibos brings you the latest exclusive value that improves your health faster so you can design your lifestyle

Name one of your products

CBD Isolate with Rooibos capsules

List 3 problems you believe your prospects have, related to your solutions

They want to feel less mortal
They want to feel and look successful
They want to save time and money

List your 3 solutions to their problems above

Assisting them with health solutions after an illness
Preventative measures, assist with depression, fear.
Help to cope with lethargy

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Mary is a 40-year-old woman, lives in Richards Bay KZN. She is a serious Business Woman. Consider her time very valuable. Her high school children James and Ruth struggle with a teenager- skin problem. They are very active in sports, spending a lot of time in the sun. Mary has become aware of her age and her health to sustain her energy and well-being for the future. She also finds interest in magazines about healthy foods and recipes which is easy to make in a short period of time. She admits that Ageing is a scary subject and wants to look and feel 15 to 20 years younger. She is eager to learn all about how to prevent illnesses. She is open to side business where she can meet new friends and make a difference in other women’s lives, but she doubts if she would be good enough and want to avoid risk and embarrassment. However she is open to the idea of creating a steady income from the side gig.
Since Mary was introduced to the Business Opportunity I offered her and she started with her program using and selling to her friends and customers. She could see how her children’s skins transformed and they are not so exhausted from long hours on the sport field by using the specific products and Supplements necessary to sustain their health and energy. She would come home still energetic to prepare a healthy meal. She is overwhelmed with the results she gets from her own skin care routing, which is simple yet effective and giving her the confidence to speak to her pears at work. She adores the plenty a remark she gets from her skin transformation which brings a sparkle in her eyes and her husband is overwhelmed with the purpose and passion she has and how relaxed she has become. She knew that if she hasn’t taken the risk and advice given to her, she would still be trapped in her own circle of stress, no friends, no joy and lack of self-confidence.

What is their true deep desire?

She wants to feel less Mortal, and feel more attractive, respected, and feel wanted and comfortable.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Pricing on the products is changing periodically according to the Company’s pricing structure, however, I can bundle products for an exclusive offer.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I have a Facebook page at the moment where I do paid advertising.
I am in the process of learning about LinkedIn and will in the future use this platform
I have a Google Business and need to start that platform more effectively.

How much do you typically spend on advertising per month?

I get to create consistency in my advertising. About R250 in only boosting a post

Do you belong to any business network e.g. BNI, Chamber of Commerce?

I do belong to BNI

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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