's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To emerge as the no 1 manufacturer of Burkas in South Africa making numerous types of burkas
What is your 1st Primary Goal?
To determine my sales monthly
What is your 1st Objective for this Goal?
To be able to edvertise on whats app and Facebook daily and weekly
What is your 2nd Objective for this Goal?
To accurately record daily sales
What is your 3rd Objective for this Goal?
To calculate the weely sales by the end of July
What is your 2nd Primary Goal?
To use the next 3 months to increase the sales in the pervious 3 months
What is your 1st Objective for this Goal?
To ensure increase by 50% in sales
What is your 2nd Objective for this Goal?
To record the increase in new customers by the end of December 2020
What is your 3rd Objective for this Goal?
To get a reliable skilled worker that can. help in production
What is your 3rd Primary Goal?
To get a reliable and skilled employee that will drive productivity
What is your 1st Objective for this Goal?
To pay this skilled worker on commission bases to avoid unnecessary overhead
What is your 2nd Objective for this Goal?
To generate enough money in terms of profit to buy required machinery
What is your 3rd Objective for this Goal?
To buy the machinery by the end of July 2021
Write your Value Proposition below as per the formula in Principle 4
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
It is a symbol of piety
My burka helps my customer to be part of a group or identity with people they admire
provide benefits for being a loyal customer
Help people worry less and feel more secure,by providing an appealing form of design
It fulfills the self actualization of women in Islam
Write one case study of something you have achieved with a customer
I was able to adjust a westerner clothing to an Islamic wear , they had given this to another Fashion designer who could not help them change the garment as desired my customer
What features does your product have?
It is needed to fulfill the ethos of Muslim females
What benefits does you product offer?
Brukas allow my customers to dress Islamically
It allows women to retain their modesty, morals and freedom of choice
They choose to cover because they believe it is liberating and allows them to avoid harassment
List 3 objections you get to your product and the 3 answers to these objections
The Burka is expensive
There is another design that I like that you do not have right now
I want a lighter /darker colori
This is a good quality fabric that is exported from abroad you are welcome to go and buy the fabric yourself and I will be glad to sew and design for you
Not a problem , give me your preferred design and pattern and I will sew whatever suits you.
I am so sorry I can no longer get that particular color in the market , I have tried my best to look for it
Name one of your products
Burka
List 3 problems you believe your prospects have, related to your solutions
They are looking for custom made Burkas
They can not get the right color and fabric
They can not vary the design that is in the market
List your 3 solutions to their problems above
I provide the design and I am flexible in my approach
I can provide the right colour of their choice
I can generally change and alter their design
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
My ideal customer is a Amina 40yrs, female with a Bsc degree in hospitality,married and earns R20,000 monthly.
Amina is an African woman.
she has interest in going to gym ,and her beliefs are based on the Islamic culture
Amina ,would like to be emulated and admired .She appreciate beauty and express her personality with her dress code which I design and sew for her.
she is based in Africa, south Africa, Eastern cape ,Port Elizabeth region.
What is their true deep desire?
Amina wants to gain improved appearance,and confidence
Amina deep desire is she wants to feel attractive,fee respected and feeling of self worth .
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
My pricing is to penetrate the market , and later increase the price .
My product is not new ,however I am still new in the market so I need market penetration price to attract customers