's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To share my personal passion, experience and success with those people open to educate themselves and be mentored in property and personal finance, so as to achieve a happier and better life for us all.
What is your 1st Primary Goal?
I will set up an online business.
What is your 1st Objective for this Goal?
Do the necessary training courses
What is your 2nd Objective for this Goal?
Set up a landing page
What is your 3rd Objective for this Goal?
Put the landing page out there
What is your 2nd Primary Goal?
I will target specific future potential customers and audience
What is your 1st Objective for this Goal?
Consult and liase with current friends, family and contacts
What is your 2nd Objective for this Goal?
Search for my target market on LinkedIn and other social platforms
What is your 3rd Objective for this Goal?
Start communicating with targeted potential customers
What is your 3rd Primary Goal?
I will have 20 customers.
What is your 1st Objective for this Goal?
To sign up my first customer
What is your 2nd Objective for this Goal?
Utilise this customer to improve my marketing
What is your 3rd Objective for this Goal?
To sign up at least another one customer per month
Write your Value Proposition below as per the formula in Principle 4
I help distressed property investors in Johannesburg to keep their trust in property as an investment vehicle and to continue to generate excellent income, so they can achieve success, security and financial independence through safe investment, whereby tenant frustrations, property maintenance issues and legal woes are eliminated.
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
provides hope
self actualization
motivation
reduces axiety
rewards me
wellness
provides access
saves time
simplify
makes money
reduces risk
connects
reduces effort
avoid hassles
informs
variety
reduces cost
quality
Write one case study of something you have achieved with a customer
Through various visits and chats, I have build up a good friendship with this person. He was already an investor, but not happy with the achievement of his investments. With time, my explanation of how I invest in property, and the trust that he grew in me, he made more than one investment in the opportunities which I presented to him. In this way I earned some good affiliate commission.
What features does your product have?
This is a paid service, to mentor the customer towards better personal finances and budgeting.
To gain success in property investing, managing his portfolio effectively, and adapting to alternative strategies when necessary.
What benefits does you product offer?
The customer gets empowered with knowledge to start to invest with confidence in the right type of property.
The customer gets mentored and taught how to manage his personal finances, leading to less stress and a budget working for him; more potential money to invest; putting him on the path to financial independence.
List 3 objections you get to your product and the 3 answers to these objections
“The Rand’s value is currently very weak to exchange to US Dollars” – The longer you wait, the more value the Rand is going to lose, and the more you are going to lose out on potential investment return.
“I do not trust the USA, and it is too far from home to have an investment in property there” – According to the latest research, the USA property market, especially the Medical field, is still one of the best global options available. There are trusted and vastly experienced partners on the ground managing the property. The track record of these investments speak for themselves.
“How can I trust this type of investment, and that it is not a piramyd scheme?” – Medical buildings will always be in demand, even through the toughest economical times. Doctors make the best tenants, as they basically never move. They have heavy and very sensitive equipment which should not be moved around. When you invest your money in this opportunity, ligit shares get issued to you, listed on a stock exchange.
Name one of your products
Mentoring in property investment, e.g. Investment opportunities in USA Medical buildings – with good US Dollar return paid out to you as dividends.
List 3 problems you believe your prospects have, related to your solutions
1. The impact of COVID 19 is causing many tenants not to be able to pay their rental / or full rental.
2. The law “environment” in South Africa is more and more favouring the tenant / and not the landlord.
3. Property investment in South Africa has not really been performing that well for a couple of years already.
List your 3 solutions to their problems above
1. Do a property portfolio analysis, and see which properties might be better to sell / or refinance. Assist with possible strategies to come to an agreement with the tenant to gradually catch up with outstanding rent. Look into the personal finances of the landlord, and explore possibilities for him to come further with his money. Assist and emphasize the critical importance of sourcing for only the best possible tenants.
2. Explore and discuss possibilities for investing in 1st world property [in areas which are specific landlord friendly]. Assist and emphasize the critical importance of sourcing for only the best possible tenants.
3. Do a property portfolio analysis, and see which properties might be better to sell. Explore and discuss possibilities for investing in 1st world property, as well as alternative investments.
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
Tiaan is a 30 year old male. He is not yet married, a lawyor, and works in JHB. He earns R 100k per month. He is interested in investment and financial affairs. He has bought a town house to live in, but would like to invest more money into property. He is a very conservative and analytical person, with low risk tolerancy. He is weary as he is not that much experienced in property investment and has very little time available outside of his job responsibilities. He is also keen to invest money in First World countries and currencies. His hobbies include nature and cycling.
What is their true deep desire?
To learn how to start with property investment in a safe and knowledgeable way.
To have an experienced person available to assist and guide them on their property investment journey.
To get rid of frustrations with their tenants and property investment.
To generate a stable passive income with as little as possible problems, worries, and frustrations.
To establish financial independence for themselves.
TRUE DEEPEST DESIRES = to feel independent, secure, safe, successful and respectful.
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
“The 007 Call” – Telephonic/zoom/skype consultation @ R100.00 per 30 minutes.
“The 007 GOLD package” – Minimum 3 months @ R 3 000.00 pm
1. a weekly telephonic/zoom/skype consultation of 30 to 60 minutes.
2. Mentoring and advice regarding your current property situation/or portfolio / or how best to start investing in property.
3. Assistance and mentoring regarding investing in First World property assets, and introduction to opportunities.
“The 007 PLATINUM package” – Minimum 6 months @ R 15 000 pm
1. a weekly telephonic/zoom/skype consultation of 30 to 60 minutes.
2. Mentoring and advice regarding your current property situation/or portfolio / or how best to start investing in property.
3. Assistance and mentoring regarding investing in First World property assets, and introduction to opportunities.
4. Information, and assistance to investing in alternative income streams, e.g. cryptocurrencies, and forex trading, and introduction to opportunities.
5. Mentoring, or assistance to the budgeting of your monthly income and expences.
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
Not applicable.
How much do you typically spend on advertising per month?
Zero at this stage.
Do you belong to any business network e.g. BNI, Chamber of Commerce?
“Business Support Group” on whatsapp – administered by Bronwyn Snyman.
“Genius Group” for global entrepreneurs – lead by Roger Hamilton.
What metrics are you measuring monthly?
I dont yet have a website or landing page.
Not measuring any metrics at this stage.
What KPIs do you have for yourself?
I do a comprehensive budget of all income and expenses each month.
Basically my exact monthly NET profit amount [after all expenses, including living expenses] can be seen as a KPI.
The higher my monthly NET profit, the more money I have for investments.
The monthly monitoring of my investments can be seen as another KPI.
What is your Average Order Value (AOV)
My proposed business is not set up yet – thus I do not yet have the figures, or the means to calculate my AOV.
What is your Customer Lifetime Value (Average Lifetime Order Value)
My proposed business is not set up yet – thus I do not yet have the figures, or the means to calculate the ALOV.
What is your Cost of Acquisition (COA)
My proposed business is not set up yet – thus I do not yet have the figures, or the means to calculate my COA.