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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?


Has this changed since then and what is it now, a personal brand, a company brand or both?

Staying the same

Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?

company: thepurplegiraffes.com personal: anzelbotha.com

What is the URL?

thepurplegiraffes.com / anzelbotha.com / linkedinleadgeneration.agency/ linkedinprofile.agency

Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?


What is your work title (I am a Conversion Optimisation Specialist)?

I am Your Personal LinkedIn Expert

Have you always used this title or is it new since joining us?

New since beginning of year

What is your purpose?

My purpose is to create their opportunities through entrepreneurship.
I believe that Entrepreneurship is the only thing that can save SA.

What is your Vision?

Generate R150 000 profit in 12 months

What is your 1st Primary Goal?

I will get 3 clients per month through referrals, networking and scheduling calls

What is your 1st Objective for this Goal?

"Measureable: I will measure the number of calls, proposal sent and proposal accepted while attaining my current clients."

What is your 2nd Objective for this Goal?

Attainable: Connect with 100 ideal clients per week, attend networking online and ask for referrals

What is your 3rd Objective for this Goal?

I need to generate R625 per day

What is your 2nd Primary Goal?

I will get 20 quality calls per month

What is your 1st Objective for this Goal?

Measurable: I will measure the number of connections accepted vs calls booked

What is your 2nd Objective for this Goal?

Attainable: Connect with 100 connections per week and DM the ones accepted

What is your 3rd Objective for this Goal?

I will get 4 x quality calls per week

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Lead Generation:
I help business coaches in the UK generate qualified leads from LinkedIn so that you can increase recurring monthly income without constant pressure and stresses finding clients every month

LinkedIn Profiles:
I help business coaches in the UK maximize their LinkedIn profiles for lead generation through Profile Makeovers so that they can connect with their ideal clients without worrying where new leads will be coming from.

Do you believe it is appealing? And why so?

Yes, I mention my ideal client and the location.
I specify their pain point and how it can be resolved.

Do you believe it is exclusive? And why so?

After doing market research there are only a few that provides this service.
Most people are LinkedIn coaches and do not profile makeovers and lead generation for clients.

Do you believe it is clear and simple to understand? And why so?

I believe that my VP clearly describes who my ideal clients are, what they are struggling with and how I can help them without using complicated terms that they won’t understand.

Do you believe it is credible? And why so?

I believe it is credible, it shows that I know what they are struggling with (through doing my research) and how I can support and make their life easier.

List all the ‘Elements of Value’ your product offers

Save Time
Reduce Anxiety

Write one case study of something you have achieved with a customer

9 x testimonials

What features does your product have?

1. Connect with up to 400 connections
2. Accepting leads – 50, 100, 150
3. Bespoke Message sent to all acceptances depending on the package chosen.
4. Get potential client with my client on a call

What benefits does you product offer?

1. Building relationships with connections
2. Providing value for others to see you are an authority in your field.
3. Introducing a potential client to my client to learn more about them and how you can support them.
4. Increase visibility on LinkedIn
5. Can be found on Google and LinkedIn Search

List 3 objections you get to your product and the 3 answers to these objections

Objection 1. It is too expensive.
If the value of what I am offering is great enough, does the cost of the opportunity really matter?

Objection 2: I’m not sure if this will really help me.
Can you truly see yourself doing what you are doing for the next 15 – 20 years?

Objection 3: I don’t have time to talk right now, and I need to discuss it with my wife/significant other
Would you like me to speak to your spouse / significant other with you to explain the opportunity?

Name one of your products

Bundle: LinkedIn Profile Makeover ($247) + Content Creation ($349) = $497
Ultimate LI Makeover

Bundles: LinkedIn Lead Generation
LinkedIn Connector Package – 50 leads
LinkedIn Maximiser Package – 100 leads
LinkedIn Thriving Package – 150 Leads

List 3 problems you believe your prospects have, related to your solutions

1. Don’t have time
2. Don’t know how to use LinkedIn properly
3. Don’t know what content to create

List your 3 solutions to their problems above

1. I do everything for them – they can sit back and relax while I do all the work for them.

2. I do their LinkedIn profile and lead generation for them. They only need to pitch up for the call I arrange.

3. I provide LinkedIn Content Package per month, 4 articles, posting Monday – Friday, including one poll

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Name: Mary
Female, from the UK, between 40 – 55, Business Coach Self-employed

Buy once a month (3-month contract)
Ready and can afford it

United Kingdom – England, Ireland, Scottland,

What is their true deep desire?

To spend more time with family and friends.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Anchor pricing.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Google Ads

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

Online Networking – Your Online Partnerships
1Networking – Inspire

What metrics are you measuring monthly?

Number of LinkedIn connections, Number accepted, Number messaged, Number message back, number of calls, number of proposals sent, number of sales

What KPIs do you have for yourself?

I measure on LinkedIn:
No of connections
No of acceptances
No of Messaged
No of Responded
No of Calls bookes
No of proposals sent
No of Proposals received

What is your Average Order Value (AOV)

$267 / R4005 for 3 months contract

What is your Customer Lifetime Value (Average Lifetime Order Value)

$218 / R3282 for 6 clients from March – November

What is your Cost of Acquisition (COA)

$700 / R10500

Marketing Level

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