's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Inspire & empower everyone I meet to lead THEIR BEST LIFE.

What is your 1st Primary Goal?

Career Level 5 by June 2021

What is your 1st Objective for this Goal?

Finish & implement lessons from Leon's MBA

What is your 2nd Objective for this Goal?

Complete & implement lessons from Leon's Linkedin Course, starting on the 13th July 2020

What is your 3rd Objective for this Goal?

Write, understand & teach my sales/business/strategy to my New Members & my entire team.

What is your 2nd Primary Goal?

Recruit New Members into my Team.

What is your 1st Objective for this Goal?

Recruit via contacts & calling & using WAC & leads I have.

What is your 2nd Objective for this Goal?

Recruit via Facebook

What is your 3rd Objective for this Goal?

Recruit via Linkedin

What is your 3rd Primary Goal?

Inspire & empower my Team

What is your 1st Objective for this Goal?

Identify my 5 Generals in my Team

What is your 2nd Objective for this Goal?

Work with my 5 Generals on our Strategy for Lyconet 18

What is your 3rd Objective for this Goal?

Teach them to inspire & empower their 5 Generals.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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