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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Become a brand of reference when it comes to reusable bags for events in Mozambique

What is your 1st Primary Goal?

Within 3 months, create an internal structure to produce a minimum of 100 bags a week, by documenting business processes, having a pool of at least 5 more sewers and a planned structure for the factory. This will allow us to search for more clients and

What is your 1st Objective for this Goal?

Document 1 process (communication, marketing, sales, production, supplier and stock management) every 2 weeks, for 3 months.

What is your 2nd Objective for this Goal?

Test 4 potential sewers monthly for 3 months.

What is your 3rd Objective for this Goal?

Define the budget needed for the factory to produce 100 bags a month.

What is your 2nd Primary Goal?

Build a factory with capacity to internally produce 20 bags a day, by setting up the equipment, signing contract with sewers to work inhouse and having an experienced support person. This will enlarge our capacity of production and reduce response time.

What is your 1st Objective for this Goal?

Have a new support person by September.

What is your 2nd Objective for this Goal?

Sign contracts with 2 tested sewers and/or ateliers a month within 3 months.

What is your 3rd Objective for this Goal?

Acquire industrial sewing equipment by December.

What is your 3rd Primary Goal?

Have 30 event planners/organisers and procurement specialists to know our brand and our products until November 2020, by sending them Kasunga’s digital catalogue via mail marketing campaigns, networking, and referrals. This will increase our brand awar

What is your 1st Objective for this Goal?

Have the digital catalogue ready in the first month.

What is your 2nd Objective for this Goal?

Send 5 marketing e-mails for event planners/organisers and procurement specialists a week.

What is your 3rd Objective for this Goal?

Have meetings with 2 event planners/organisers per month, for them to experience the products.

Write your Value Proposition below as per the formula in Principle 4

We help event organizers offer personalized and unique gifts in events and other special occasions so that they can leave a remarkable impression without worrying about their gifts falling by wayside.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Reduces effort
Reduces anxiety

Write one case study of something you have achieved with a customer

Our first large order came from a multinational company. The order was exactly what we targetted for but we had not had experience with producing and delivering such a big order (240 bags).
We managed to deliver it on time, with a quality that our clients appreciated and from that order, others came from the same client which also referred us to another one.
From this first experience we could identify out struggles and what we had to improve to ensure timely and high quality product delivery, which is something we continuously look fo.

What features does your product have?

High-end quality

What benefits does you product offer?

Reusable: can be used multiple times
Durable: they last for years
So you can offer a gift without worrying if your guests/event attendees/clients will use or dispose it
So you can offer a gift without fear or not being remarkable enough/not being remembered by your guest/atendee
So your clients will hapilly walk around with your bag without feeling embarrassed because of its look/appeal

List 3 objections you get to your product and the 3 answers to these objections

1. Accessibility – partner with physical shops and supermarkets to have our products there.
2. Price – better define segments and target specific niches for each one.
3. Non-awareness – invest in marketing (digital catalogue, e-mail marketing and calls for direct approaching and social media).

Name one of your products

The flashback gift package

List 3 problems you believe your prospects have, related to your solutions

Packaging solutions that have value on its on and will be used
Standing out while offering the same product that others offer (bags in conferences, for example)
Need to impress and be a reference

List your 3 solutions to their problems above

We offer bags that can be used for multiple purposes
Our bags are customizable
We value high-end quality and style/beauty in our bags.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

Demography: women, 24-36 years, Maputo, medium income, events planner and organizer or procurement officer.
Psicography: medium class, socially active, aware of trends, use of social medida, values good image and differencial, sees products and services with a professional look.
Behaviour: looks for quality for good price, orders occasionaly and large quantities, orders 3-6 weeks in advance, looks for differencial and style, contacts to register on database, can be a frequent client, loyal, not first time buyer, values trust and commitment.
Geography: Maputo (cidade & Matola).
Wants to win: money, popularity and good reputation
Be: reference, remarkable host, creative, innovative
Do: express personality, win others affection, innovate, compete
Save: work, risk, worries, embarassment
Avoid: delay, effort

What is their true deep desire?

Leave a positive long lasting impression on their customers/guests for it to convert in business and positive market positioning.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Prices are under review.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

No paid advertising.

How much do you typically spend on advertising per month?


Do you belong to any business network e.g. BNI, Chamber of Commerce?

Business Mentoring & Career Advertising (business network for SADC).

What metrics are you measuring monthly?

Google analytics – number of visits on landing page but there is no enough traffic yet.

What KPIs do you have for yourself?

– number of leads per month and per channel;
– number of sales per month;
– which segment sells the most.

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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