's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

Become the leading expert delivering Microsoft 365 solutions in the Western Cape for Small Businesses

What is your 1st Primary Goal?

Increase Client Base - I will acquire 6x new clients within three months by running add campaigns, networking and engaging with local businesses

What is your 1st Objective for this Goal?

1 new client every 2 weeks

What is your 2nd Objective for this Goal?

actively chase leads by utilizing a CRM System

What is your 3rd Objective for this Goal?

setup a Google Ads Campaign to generate inquiries.

What is your 2nd Primary Goal?

Generate Microsoft 365 Content - Content that makes sense and explains Microsoft 365 Solution's (currently overtly complex generic stuff thats available online seems to confuse many new clients))

What is your 1st Objective for this Goal?

Send out Weekly snippets using CRM Platform

What is your 2nd Objective for this Goal?

use the content in Google Ads Campaign

What is your 3rd Objective for this Goal?

measure results / engagements weekly

What is your 3rd Primary Goal?

Microsoft Partner Status - Capitilise on Monthly Revenue Generation from Microsoft 365 sales Leverage Content already available

What is your 1st Objective for this Goal?

Convert current clients to Microsoft CSP Program for Monthly revenue generation.

What is your 2nd Objective for this Goal?

Look for Microsoft Marketing opportunities through the CSP Program.

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Single point of contact
Guidance on technical choices enabling business growth

Write one case study of something you have achieved with a customer

Taken a customer from high capital expenditure on IT equipment and projects to more manageable OPEX spend with better uptime and business efficiency

What features does your product have?

remove complexity
reduced cost

What benefits does you product offer?

Collaborative remote working

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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