's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To curate local & international gins for people to enjoy in the homes

What is your 1st Primary Goal?

To makeup 3 Gin Kits to sell to people in the next 3 months

What is your 1st Objective for this Goal?

Get some local gin distillers on board

What is your 2nd Objective for this Goal?

To get chefs and other food manufacturers on board

What is your 3rd Objective for this Goal?

What is your 2nd Primary Goal?

Push the product to market with our existing client database on Instagram and Facebook

What is your 1st Objective for this Goal?

Create posts for each kit available

What is your 2nd Objective for this Goal?

Communicate to our clients

What is your 3rd Objective for this Goal?

Generate the leads

What is your 3rd Primary Goal?

Be a profitable business

What is your 1st Objective for this Goal?

Work on distillery deals

What is your 2nd Objective for this Goal?

Speak to the distributors to get better prising on the products

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Quality
Variety
Sensory Appeal
Informs
Integrates
Nostalgia
Design & Aesthetic
Affiliation and belonging

Write one case study of something you have achieved with a customer

Built a following of 5000 followers over the last 3 years of customers that love what we do.

What features does your product have?

New gin every month
New products every month
Informs and teacher people about gin
Create drinks and cocktails

What benefits does you product offer?

Enjoy premium gin at home
Learn about the Gin industry
Build your Gin collection

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

Curated Gin Experience @ Home

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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