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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

4

When you started with us, did you have a personal brand, a company brand or both?

no

Has this changed since then and what is it now, a personal brand, a company brand or both?

no

Do you think your logo is legible and professional?

yes

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.chinas-eng.co.za

Do you have a professional email signature?

no

Do you have a professional email address, in other words, not a gmail email address as an example?

yes

What is your work title (I am a Conversion Optimisation Specialist)?

I do not have one

Have you always used this title or is it new since joining us?

na

What is your purpose?

My purpose is to make our family business profitable

What is your Vision?

To increase productivity in the agricultural industry

What is your 1st Primary Goal?

To setup my marketing for the business, landing page, social media

What is your 1st Objective for this Goal?

Start with the landing page

What is your 2nd Objective for this Goal?

Setup facebook

What is your 3rd Objective for this Goal?

What is your 2nd Primary Goal?

Get more customers

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

What is your 3rd Primary Goal?

What is your 1st Objective for this Goal?

What is your 2nd Objective for this Goal?

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

We help avo farmers to increase their production by using automated bin tippers to speed up the harvesting process.

Do you believe it is appealing? And why so?

I am not sure as I have been struggling to come up with a value proposition

Do you believe it is exclusive? And why so?

Yes. We have designed this tipper.

Do you believe it is clear and simple to understand? And why so?

Yes. Increase in production leads to increase in turnover

Do you believe it is credible? And why so?

Yes.

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

No

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Brabys online

How much do you typically spend on advertising per month?

R500 for brabys

Do you belong to any business network e.g. BNI, Chamber of Commerce?

No

What metrics are you measuring monthly?

None

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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