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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

5

When you started with us, did you have a personal brand, a company brand or both?

Company. Off N Running Tours

Has this changed since then and what is it now, a personal brand, a company brand or both?

No

Do you think your logo is legible and professional?

Yes

If you have a website, does the URL exactly match your company name?

Yes

What is the URL?

www.offnrunningtours.com

Do you have a professional email signature?

Not sure

Do you have a professional email address, in other words, not a gmail email address as an example?

Offnrun@westworld.com

What is your work title (I am a Conversion Optimisation Specialist)?

I am Fitness Event Planner specializing in 5K Runs and Walks for Conventions and Meetings.

Have you always used this title or is it new since joining us?

Changed

What is your purpose?

My purpose is being responsible to non profit associations, supervising, directing and managing their 5K Run/Walk at their annual conventions a success.

What is your Vision?

To get the number of races in 2022 as high as in 2019 and higher.

What is your 1st Primary Goal?

To get 6 new clients for convention races in 2022.

What is your 1st Objective for this Goal?

To contact 3 associations I have worked with in the past to see i can assist them in 2022 for their convention races.

What is your 2nd Objective for this Goal?

To Followup with LinkedIn contacts I have made. They are all not exactly who I need abut I have over 4500 contacts.

What is your 3rd Objective for this Goal?

Begin to introduce myself to Association Executives since I am now a partner member of the American Society of Association Executives.

What is your 2nd Primary Goal?

Continue to learn and use the skills I have been working on with Leon.

What is your 1st Objective for this Goal?

Must improve I will continue to review every lesson until I start to connect and improve.

What is your 2nd Objective for this Goal?

Must improveUse the knowledge I am obtaining to make myself more helpful and useful to the clients I need to reach my goals.

What is your 3rd Objective for this Goal?

Contiue working daily to get new clients and to renew older client relationships. I really need to push myself and it seems that now more conventions and races will be live in 2022/

What is your 3rd Primary Goal?

Get new clients and three races scheduled in 2022 from June through October.

What is your 1st Objective for this Goal?

Follow up with clients I submitted proposals last to in past years and try again for 2022

What is your 2nd Objective for this Goal?

Review races directed from 2017-2019 and contact association event directors, current and past.

What is your 3rd Objective for this Goal?

Continue doing all that I have set out to do and what I have done to keep my business going since 1994

Write your Value Proposition below as per the formula in Principle 4

As a Certified Race Director I am here to help meeting planners achieve all aspects of their successful runs and walks that meet the expectations of their associations, all race participants and sponsors

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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