's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
7
When you started with us, did you have a personal brand, a company brand or both?
company brand
Has this changed since then and what is it now, a personal brand, a company brand or both?
I'm working on my personal brand so that I can have both
Do you think your logo is legible and professional?
yes
If you have a website, does the URL exactly match your company name?
yes
What is the URL?
https://www.ilithalelanga.com
Do you have a professional email signature?
I have now
Do you have a professional email address, in other words, not a gmail email address as an example?
yes, litha@ilithalelanga.com
What is your work title (I am a Conversion Optimisation Specialist)?
I am a Transcendence Specialist Coach and Mentor
Have you always used this title or is it new since joining us?
No, new since joining
What is your purpose?
To help young black professionals evolve and grow into the greatest versions of themselves and find meaning in what they do
What is your Vision?
Transform at least 80 young black professional's lives each year
What is your 1st Primary Goal?
Enroll at least 30 young black professionals into the iLithaLelanga group or one-on-one coaching programme each year
What is your 1st Objective for this Goal?
To mobilise current participants to recruit at least 10 referrals for each cycle
What is your 2nd Objective for this Goal?
Develop e-book on the value of coaching
What is your 3rd Objective for this Goal?
To place an advert and short video in social media platforms at the end and beginning of each cycle
What is your 2nd Primary Goal?
Enroll at least 30 young black professionals in the iLithaLelanga on-line coaching programme each year
What is your 1st Objective for this Goal?
Customize existing content for online purposes by January 2022
What is your 2nd Objective for this Goal?
Record the content in modules by March 2022
What is your 3rd Objective for this Goal?
Launch an on-line self help programme by April 2022
What is your 3rd Primary Goal?
Mentor at least 20 iLithaLelanga alumni each year
What is your 1st Objective for this Goal?
Develop 12 theme content for the infinite mentorship by December 2021
What is your 2nd Objective for this Goal?
Bundle mentorship into the group coaching programme as a sequel
What is your 3rd Objective for this Goal?
Recruit at least 70% who finish the iLithaLelanga 12 week programme to join the mentorship
Write your Value Proposition below as per the formula in Principle 4
I help young, black, professionals anywhere in South Africa transcend their limitations in pursuit of their purpose and visions so that they can transform their lives to Become whatever they want in life and find meaning in what they do without fear, self-doubt, and overwhelm by paradigms and diminishing forces that limit their full potential and block them from Becoming who they want to be.
Do you believe it is appealing? And why so?
Yes, it is authentic, inspirational, speaks to the challenge young black professionals face – hunger for success and significance – provides a sense of accomplishment, success, and meaning
Do you believe it is exclusive? And why so?
Yes, it speaks to a particular target group in my country that had been marginalised and underprivileged
Do you believe it is clear and simple to understand? And why so?
Yes, the language and message is clear and accessible to the target group
Do you believe it is credible? And why so?
Yes, it is coming from a person who has integrity, knows what she is talking about, is a role model who has walked the path, and that the target group can relate to
List all the ‘Elements of Value’ your product offers
Social impact, Meaning, Gratitude
Connects to HIGHER- SELF
Life-changing
Rewarding
Provide a sense of Accomplishment, Success, Affiliation, and Belonging
Motivates
Inspires
Provides Hope, Optimism, and Courage
Provides therapeutic value
Reduces fear and anxiety
Eliminates blockages, instill I CAN and I WILL attitude
Write one case study of something you have achieved with a customer
Yes. I have about 10 testimonials and 3 case studies of people whose lives have been transformed, are living purposeful lives and making an impact in society
What features does your product have?
Blend of a group and one-on-one coaching
Experienced guest coaches
Infinite mentorship
iLithaLelanga alumni membership
Accessible and flexible – connect through Hybrid platforms (Zoom, WhatsApp, telephone)
What benefits does you product offer?
Life-changing, therapeutic, rewarding, provides a sense of accomplishment, success, and significance
List 3 objections you get to your product and the 3 answers to these objections
Timing
Money
Other commitments
Name one of your products
iLithaLelanga transformational life coaching and mentoring program
iLithaLelanga infinite mentorship program
iLithaLelanga self-transcendence mastermind group
iLithaLelana resonant leadership coaching and mentoring programme
List 3 problems you believe your prospects have, related to your solutions
Lack of self-identity and self-confidence
Imposter syndrome
Self-limiting beliefs
List your 3 solutions to their problems above
– Help them discover who they are and where they are going their purpose, vision, goals, gifts, talents, strengths, limitations, fears, paradigms
– Help them believe in themselves and their self-worth
– Help them tell a different story about themselves
– Help them manifest their dreams, take action, experiment, and grow into the best versions of themselves
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
Black
Young
Professional
Ambitious
Visionary
Purposeful
Hungry for success and making an impact beyond their immediate selves
What is their true deep desire?
To reach their full potential, bring their visions to life and make an impact
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Currently Penetration pricing
Am going to do a bundling strategy combining coaching and mentoring as a package in one price
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
None
How much do you typically spend on advertising per month?
Nothing
Do you belong to any business network e.g. BNI, Chamber of Commerce?
Business Woman Association (BWA)
Women of Africa Arise Forum (WAA)
What metrics are you measuring monthly?
Number of people in the program
Level of income generated
Number of referrals
What KPIs do you have for yourself?
Number of people enrolled in the coaching program
Number of people who stay the course
Number of people who discover their noble purpose
Number of people who achieve a paradigm shift
Number of people who start pursuing their visions and goals before they even finish the program
Number of people who continue to pursue their visions and goals after graduating and live meaningful and purposeful lives