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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?


Has this changed since then and what is it now, a personal brand, a company brand or both?

in progress, I am trying to find out how to implement a personal brand and a company brand as I didn't have a business

Do you think your logo is legible and professional?

I don't have a logo yet

If you have a website, does the URL exactly match your company name?

I don't have a website yet

What is the URL?


Do you have a professional email signature?

Not yet

Do you have a professional email address, in other words, not a gmail email address as an example?

I have email address which is natalia_burmistrova1989@mail.ru

What is your work title (I am a Conversion Optimisation Specialist)?

I am a Private Event Expert

Have you always used this title or is it new since joining us?

It is a new title since joining

What is your purpose?

My purpose is to help people and bring happyness through organizing unforgetable events, sharing my knowledge and connecting people.

What is your Vision?

To help English speaking people to get them stunning well-orginised their events at spectacular venue by setting up my international event business within next 12 months

What is your 1st Primary Goal?

To launch my bussiness, researching providers in Mauritius and get 3 English speaking clients

What is your 1st Objective for this Goal?

To launch my business through creating my landing page, facebook page, getting permison for activities

What is your 2nd Objective for this Goal?

Conclusion contracts with providers or finding the most amazing with whom I can work such as decor agency, venuse, cartering, DJ to make my own business unique.

What is your 3rd Objective for this Goal?

Create a system of work

What is your 2nd Primary Goal?

Increase my revenue up to two times and get new 15 English speaking clients

What is your 1st Objective for this Goal?

Marketing my business through refferals on social media and words of the mouth

What is your 2nd Objective for this Goal?

Adding special service or offers (packeging my services), writting emails

What is your 3rd Objective for this Goal?

To add values to my service and uniqness (by offering to organize event intenationally)

What is your 3rd Primary Goal?

To become an international agency , to increase my revenew twice and get new 15 English speaking international clients

What is your 1st Objective for this Goal?

To learn French and hire two French speaking staff

What is your 2nd Objective for this Goal?

To conclude or find new providers in France, Dubai (researching new opportunities)

What is your 3rd Objective for this Goal?

To launch wedding spots podcasing in English

Write your Value Proposition below as per the formula in Principle 4

I help English speaking persons to organize memorized private events such as wedding, business and wellness with higher standarts in Mauritius and France so they can enjoy exclusive and quilyfied services without worrying that events running smoothly.

Do you believe it is appealing? And why so?

Yes, I do. Because It has exclusivity sucs as pravite.

Do you believe it is exclusive? And why so?

Yes, I do due to the words —–create
1. memorized private events
2. because I am only one who is private expert

Do you believe it is clear and simple to understand? And why so?

Yes, I do. It has a clear purpose, structured specific message.

Do you believe it is credible? And why so?

Yes, I do due to using the words: so they can enjoy exclusive and quilyfied services without worrying about their events running smoothly.

List all the ‘Elements of Value’ your product offers

Fun/entertainment,quality, reduse efforts, variety, awaidness hassels, organizes

Write one case study of something you have achieved with a customer

Not yet?

What features does your product have?


What benefits does you product offer?

emotional (so prospects can get ther weddinds well-organized at a fabelous venue they have ever dreamed about, and make their dream come true ensure that everything run smoothly), functional-dimentional (timeless, optimized the time spending on looking for different providers= so prospect get the ended offer)

List 3 objections you get to your product and the 3 answers to these objections

1. Why must I trust you? Because I have proofed vendors and welthy experince in providing (support and helping people to get their dream) assistance wedding concierge service abroud. Because of my passion was travelling and finding unieq spot for wedding.
2. Why do I need your service? Because my service help you to take all organizational aspects under control, reduce hassels and save time
3. Why do I need to buy your service? I focus on bringing you joy and calm and take all resposabilities for your special day as well as find the right venue abroad

Name one of your products

– service and product
– consulting (assistant)
– reduce efforts in finding providers for weddings, avoiding hassles, connection, providing organization and joy, simplicity, rewards me

List 3 problems you believe your prospects have, related to your solutions

1. hassels with a choise of vendors
2. lack of ability to keep an eye on every details when planning, stress
3. lack of navigation in tern of finding the relevant venue

List your 3 solutions to their problems above

1. offer the best prooved providers and venues
2. offer full support and management of the wedding without feeling overhalmend and anxiety from general organizational aspects till every little detail
3. offer detailed plan based on prospect’s desire of a wedding dream

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

30 years couples, College and Masters degree, Location ( ?), income more $1000 million, marital status – just proposed, managers, entrepreneurs
2. Psycho graphics
– upper class, wealthy people
– active, healthy, holistic, traveling lover and adventures
– golf, sellers, media, sports, traveling, multiculture, international communication, design, luxurious
– opinions – ?
– Attitude-?
– family, international cooperation, respect and uplifting, piece
3. Behavioral
– occasion
– usage rate ( full support)
– user status – first time buyer
4. Geographical
– Europe, Africa South, Eastern vest
– warm with beautiful beaches and city centre cities

What is their true deep desire?

to keep their memorizes forever and a desire to impress guests

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I Have never paid yet.

How much do you typically spend on advertising per month?

I Have never paid yet.

Do you belong to any business network e.g. BNI, Chamber of Commerce?

No, I don’t.

What metrics are you measuring monthly?

I haven’t measure yet. However, according to my specific business as event management I should measure my service which is my product as well by market need analysis, elements of value, product analyses, benefits, authority, unique value proposition, competitor analysis, objections

What KPIs do you have for yourself?

providing quality servise, timshift, rewards me, making money, emotional fact, hapiness, fulfillment, reduces anxiety, entertainment, avoids hussles, organizes

What is your Average Order Value (AOV)


What is your Customer Lifetime Value (Average Lifetime Order Value)

Emotional and Functional (4 with two levels)

What is your Cost of Acquisition (COA)

Marketing Level

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