's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
9
When you started with us, did you have a personal brand, a company brand or both?
nope
Has this changed since then and what is it now, a personal brand, a company brand or both?
yes...a registered company
Do you think your logo is legible and professional?
yes
If you have a website, does the URL exactly match your company name?
yes
What is the URL?
www.relentlessperformer.com
Do you have a professional email signature?
no
Do you have a professional email address, in other words, not a gmail email address as an example?
yes
What is your work title (I am a Conversion Optimisation Specialist)?
Uncomfortable Warrior | Entrepreneur | Coach
Have you always used this title or is it new since joining us?
Coach is old the other parts are new...i am still playing around with it.
What is your purpose?
My purpose to help individual and entrepreneurs raise their standards and shift their thoughts.
What is your Vision?
What is your 1st Primary Goal?
What is your 1st Objective for this Goal?
What is your 2nd Objective for this Goal?
What is your 3rd Objective for this Goal?
What is your 2nd Primary Goal?
What is your 1st Objective for this Goal?
What is your 2nd Objective for this Goal?
What is your 3rd Objective for this Goal?
What is your 3rd Primary Goal?
What is your 1st Objective for this Goal?
What is your 2nd Objective for this Goal?
What is your 3rd Objective for this Goal?
Write your Value Proposition below as per the formula in Principle 4
Do you believe it is appealing? And why so?
I believe that the “pain” part is not standing out
Do you believe it is exclusive? And why so?
Some of my value props are exclusive because language and having not find lots of competitors like me exactly
Do you believe it is clear and simple to understand? And why so?
yes, I shared it with people to get feedback.
Do you believe it is credible? And why so?
I believe it is credible because I shared it, it is true and I believe it.
List all the ‘Elements of Value’ your product offers
Write one case study of something you have achieved with a customer
I do not have any yet. I have spoken to past clients. I need to be more aggressive getting this information.
What features does your product have?
What benefits does you product offer?
List 3 objections you get to your product and the 3 answers to these objections
Name one of your products
List 3 problems you believe your prospects have, related to your solutions
List your 3 solutions to their problems above
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
What is their true deep desire?
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Based my pricing on the following:
my experience
expenses (company & personal)
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
None
How much do you typically spend on advertising per month?
n/a
Do you belong to any business network e.g. BNI, Chamber of Commerce?
Yes
What metrics are you measuring monthly?
Currently, i am not. I am focusing more on learning my numbers and measuring the following:
Conversion from lead to customer
Conversion to get new products or services
# of leads
Where are most of my leads originating
What KPIs do you have for yourself?
KPIs for me will be as follow:
Revenue growth
Revenue per client
Profit margin
Client retention rate
Customer satisfaction
Customer conversions
What is your Average Order Value (AOV)
Total revenue/number of orders = 0 (for now)
What is your Customer Lifetime Value (Average Lifetime Order Value)
The average order total x by the average number of purchases in a year x by average retention time in years = 0 (for now)
What is your Cost of Acquisition (COA)
I do not know.
Cost associated with acquiring new customers (amount you have spent on marketing and sales) and then divide that amount by the number of customers