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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

8

When you started with us, did you have a personal brand, a company brand or both?

Company brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

Motso Catering Services & Restaurant PTY LTD

Do you think your logo is legible and professional?

somewhat yes, I am working on improving it,

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

motsocatering.com

Do you have a professional email signature?

yes but needs some revamping

Do you have a professional email address, in other words, not a gmail email address as an example?

yes

What is your work title (I am a Conversion Optimisation Specialist)?

meals specialist

Have you always used this title or is it new since joining us?

no

What is your purpose?

To inspire and encourage others to live in alignment with who they truly are and actualize their infinite potential

What is your Vision?

To provide real cooked food. Clean food

What is your 1st Primary Goal?

Create a winning team

What is your 1st Objective for this Goal?

Systems to run internal process

What is your 2nd Objective for this Goal?

Training and quality execution of product and services by team

What is your 3rd Objective for this Goal?

Customer service

What is your 2nd Primary Goal?

Marketing

What is your 1st Objective for this Goal?

Re-Branding

What is your 2nd Objective for this Goal?

Digital marketing plan

What is your 3rd Objective for this Goal?

Marketing plan rollout

What is your 3rd Primary Goal?

Revenue increase

What is your 1st Objective for this Goal?

Converting prospects in to clients

What is your 2nd Objective for this Goal?

Reducing expenses

What is your 3rd Objective for this Goal?

clearing debts

Write your Value Proposition below as per the formula in Principle 4

We assist professionals maintain and take care their healthy eating habits so they can have the freedom to concentrate on what matters to them most without compromising their health which may lead to unhappy and unfulfilled life.

Do you believe it is appealing? And why so?

it is appealing
Health is wealth and my client does not need to worry about real clean food as we take care of that.

Do you believe it is exclusive? And why so?

It is exclusive to the people who want to be healthy. food is vital for component of healthy living

Do you believe it is clear and simple to understand? And why so?

It it very clear
Let me take care of your meals as you continue doing what you love, what you will only do is eat the meals and get back to your work and daily routine

Do you believe it is credible? And why so?

It is credible.

We customize to your needs

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I am just starting

How much do you typically spend on advertising per month?

My budget is $222.75

Do you belong to any business network e.g. BNI, Chamber of Commerce?

NO

What metrics are you measuring monthly?

Revenue

What KPIs do you have for yourself?

Revenue

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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