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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

5

When you started with us, did you have a personal brand, a company brand or both?

Personal Brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

Yes

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.jostransforminglives.co.uk

Do you have a professional email signature?

Yes

Do you have a professional email address, in other words, not a gmail email address as an example?

jobrown@jostransforminglives.co.uk

What is your work title (I am a Conversion Optimisation Specialist)?

I am a life transformer to quality of life coach

Have you always used this title or is it new since joining us?

Since joining the academy

What is your purpose?

I support ladies over the age of 35 who feel lost, overwhelmed and unfulfilled with life.
Offering the time for exploring, for you to find your values allowing you to become self-aware.
Motivating and encouraging you to have more outdoor adventure in your life, enabling you to have fun and learning to trust yourself.

What is your Vision?

I want to impact over 60 ladies by the end of this year and increase my income to over 5K a month

What is your 1st Primary Goal?

To attract 20 clients in the next 3 months

What is your 1st Objective for this Goal?

To develop a programme for the ladies to find their values

What is your 2nd Objective for this Goal?

To develop "Challenge Yourself Retreats"

What is your 3rd Objective for this Goal?

To develop group coaching sessions

What is your 2nd Primary Goal?

To attract 40 clients in the 6 months

What is your 1st Objective for this Goal?

To increase my reach by developing facebook ads, google ads

What is your 2nd Objective for this Goal?

To increase clients who are attending the "Challenge yourself retreats"

What is your 3rd Objective for this Goal?

To increase the attendance to my group coaching sessions by improving my adverts

What is your 3rd Primary Goal?

To achieve the 60 ladies by the end of 2022

What is your 1st Objective for this Goal?

To increase my reach by developing free workshops

What is your 2nd Objective for this Goal?

Attract more clients to my group sessions

What is your 3rd Objective for this Goal?

I will become more active on sending email contacts

Write your Value Proposition below as per the formula in Principle 4

I Support ladies over the age of 35 who feel lost, overwhelmed and unfulfilled with life.
Offering the time for exploring, for you to find your values allowing you to become self-aware.
Motivating and encouraging you to have more outdoor adventure in your life, enabling you to have fun and learning to trust yourself.

Do you believe it is appealing? And why so?

Yes I believe it is appealing, so many ladies live their life to others expectations and feel overwhelmed by life.

Do you believe it is exclusive? And why so?

I believe the services I offer are exclusive due to the way the sessions and events run and what the objectives are.

Do you believe it is clear and simple to understand? And why so?

Yes I believe it is clear and simple to understand, once the client understands the importance of listening to their body

Do you believe it is credible? And why so?

Yes I believe it is credible, I get the results for the clients that I work with.

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I currently don’t pay for advertising.

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

I attend networking meetings.

What metrics are you measuring monthly?

I measure the number of clients I have, the people I have spoken too and the interest they show

What KPIs do you have for yourself?

I currently don’t have any KPI’s

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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