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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

5

When you started with us, did you have a personal brand, a company brand or both?

A company brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

I have a personal brand but I cannot get an appropriate domain name as they are all taken(even all the suggestions) so I am still thinking.

Do you think your logo is legible and professional?

I think so-I have updated it recently to make it more professional.

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.positivemindtech.com

Do you have a professional email signature?

I have one-I think so

Do you have a professional email address, in other words, not a gmail email address as an example?

yes

What is your work title (I am a Conversion Optimisation Specialist)?

Exclusive Educational Coach

Have you always used this title or is it new since joining us?

New title (thanks to Leon)

What is your purpose?

To create a future full of hope, kindness, equality and make our world a better place to live in by helping others.

What is your Vision?

My vision is to help people change their lives for the better through mind, motivation and education.

What is your 1st Primary Goal?

To launch my online membership site and have someone subscribe to it within 3 months.

What is your 1st Objective for this Goal?

Complete and upload all the work for the first two months and drip feed the content. I will know I have done this because it will be up and running.

What is your 2nd Objective for this Goal?

To raise awareness: I will post on my FB page and in the groups I have so people know about it. I will also provide sample content each week with a link to the sign up page.

What is your 3rd Objective for this Goal?

I will place an ad and have a special offer for anyone signing up straight away. I will aim to get a new client each month and I will collect testimonials for a proper launch in December. and January

What is your 2nd Primary Goal?

To launch my online product and have someone buy it within 1 month.

What is your 1st Objective for this Goal?

Complete and upload all the content so that someone can buy it.

What is your 2nd Objective for this Goal?

To raise awareness: I will post on my FB page and in the groups I have so people know about it. I will also provide sample content each week with a link to the sign up page.

What is your 3rd Objective for this Goal?

I will place an ad and have a special offer for anyone signing up straight away. I will aim to get a new client each month and I will collect testimonials for a proper launch in December.

What is your 3rd Primary Goal?

To launch my online bundle and have someone buy it within 2 months.

What is your 1st Objective for this Goal?

Complete and upload all the content so that someone can buy it.

What is your 2nd Objective for this Goal?

To raise awareness: I will post on my FB page and in the groups I have so people know about it. I will also provide sample content each week with a link to the sign up page.

What is your 3rd Objective for this Goal?

will place an ad and have a special offer for anyone signing up straight away. I will aim to get a new client each month and I will collect testimonials for a proper launch in December. and January

Write your Value Proposition below as per the formula in Principle 4

I help non-native speakers of English feel confident and transform their spoken and written English so that they no longer need to worry about people judging them based on their use of English.
I help non-native speakers of English feel confident speaking and writing in English so that they can create a better future without needing any other courses or resources.
I help students pass their exams so that they can create a better future without needing any other courses or resources.
I help schools accelerate progress in their students with English as an additional language so that they can achieve excellent exam results without the need for expensive resources or additional provision.

Do you believe it is appealing? And why so?

I have a unique background and set of skills to help them:
experience doing this on a large and personal scale,

Do you believe it is exclusive? And why so?

I believe so as I have a unique set of skills, qualifications and experience to help the ‘whole person’ achieve this.

Do you believe it is clear and simple to understand? And why so?

No-I can’t accurately convey how effective is.

Do you believe it is credible? And why so?

Yes- I have a unique set of skills, qualifications and experience to help the ‘whole person’ achieve this.

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

I don’t as I am so busy doing lots of stuff but I will be using word of mouth, Facebook and LinkedIn when I finish my membership site.

How much do you typically spend on advertising per month?

£0

Do you belong to any business network e.g. BNI, Chamber of Commerce?

I am in the process of adjusting my main focus. I have put working with schools on hold during Covid and I am now working with individuals. I have a joint venture with 39 elite individuals.

What metrics are you measuring monthly?

N/A yet

What KPIs do you have for yourself?

N/A yet

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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