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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

9

When you started with us, did you have a personal brand, a company brand or both?

no

Has this changed since then and what is it now, a personal brand, a company brand or both?

now building a personal brand

Do you think your logo is legible and professional?

not really

If you have a website, does the URL exactly match your company name?

website not active

What is the URL?

https://drlummd.groovepages.com/test

Do you have a professional email signature?

no

Do you have a professional email address, in other words, not a gmail email address as an example?

lum@drlummd.com

What is your work title (I am a Conversion Optimisation Specialist)?

Emotional wellbeing expert/ generational wellbeing expert

Have you always used this title or is it new since joining us?

I have always used Pediatrician. Now establishing my personal brand and starting as a health coach

What is your purpose?

empower busy parents with a simple practical program to build sustainable healthy habits so that they can live free of disease and with emotional freedom

What is your Vision?

Help 500 parents with a family history or who have been diagnosed with chronic disease can get education on how to create healthy habits for themselves and their children by taking small action steps and without overwhelm by the end of 2022

What is your 1st Primary Goal?

Acquire 10 clients in my coaching business within the next 2 month

What is your 1st Objective for this Goal?

youtube channel with bi-weekly posts

What is your 2nd Objective for this Goal?

A blog with posts once a week

What is your 3rd Objective for this Goal?

creating and advertising by offering a free webinar every 2 weeks until event

What is your 2nd Primary Goal?

position myself as an expert

What is your 1st Objective for this Goal?

reaching out to podcast host to be on their podcast once a week

What is your 2nd Objective for this Goal?

reaching out to new media to be and expert comment-or

What is your 3rd Objective for this Goal?

getting expert guests on my youtube channel

What is your 3rd Primary Goal?

increase my presence online

What is your 1st Objective for this Goal?

Post about lifestyle changes on instagram daily

What is your 2nd Objective for this Goal?

Update my Linkedin to match my current goals and be active once a week

What is your 3rd Objective for this Goal?

Share clips of my youtube videos on facebook

Write your Value Proposition below as per the formula in Principle 4

I help busy and overwhelmed mothers ages 35-45 in the U.S with a family history of chronic disease to create a uniquely designed simple health plan to help them make easy, sustainable health changes for themselves and their children so they can have energy and mental clarity to raise their children and live life free of chronic disease

Do you believe it is appealing? And why so?

It is appealing because it touches on the pain point.

Do you believe it is exclusive? And why so?

I think it is because it not only addresses the problem for them but also prevents it from their children

Do you believe it is clear and simple to understand? And why so?

I believe it is clear because it touches on the pain points and takes them through to a desired outcome

Do you believe it is credible? And why so?

yes because it takes into consideration and individuals unique challenges

List all the ‘Elements of Value’ your product offers

wellness
Motivation
simplify
reduce anxiety
reduce effort
provide hope
Quality
Save time
Reduce risk

Write one case study of something you have achieved with a customer

No testimonials but working on it

What features does your product have?

Online course
coaching

What benefits does you product offer?

Online course: Provides short vidoes and online sessions with simple actionable steps on how to start and continue a healthy lifestyle without overwhelm

Coaching: one-one session to create a personalized plan that matches your unique needs so you can start and maintain your health journey

List 3 objections you get to your product and the 3 answers to these objections

1. I cannot afford it
2. I don’t have time
3. Its too much work/too difficult

Name one of your products

online course
coaching
yearly subscription program

List 3 problems you believe your prospects have, related to your solutions

1. overwhelm
2. Stress
3. Current diagnosis of chronic disease on medication

List your 3 solutions to their problems above

1. We will make a simple personalized plan with practical actionable steps
2. Personalized healthy lifestyle options that you will enjoy doing
3. Step by step plan to get you from disease to health without taking multiple pills each day

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

busy single mother age 45 with kids between the ages of 1-16 who has a current medical diagnosis and on medication. Cares about her health and that of her children but has a hard time starting and or making healthy lifestyle choices for her family

What is their true deep desire?

Feel comfortable
Feel hopeful
Feel attractive
Feel less mortal
Feel confident

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

none

How much do you typically spend on advertising per month?

None, just getting started

Do you belong to any business network e.g. BNI, Chamber of Commerce?

no

What metrics are you measuring monthly?

no

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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