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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

7

When you started with us, did you have a personal brand, a company brand or both?

Company

Has this changed since then and what is it now, a personal brand, a company brand or both?

No...because my long term vision I don't want to be the "person" all the customers want. I want to have a team of people that the clients are happy to see anyone for consulting not just me. Also provides me with an exit strategy if the needed.

Do you think your logo is legible and professional?

Needs work, not refined enough.

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.thephysioconsultant.com

Do you have a professional email signature?

yes

Do you have a professional email address, in other words, not a gmail email address as an example?

yes

What is your work title (I am a Conversion Optimisation Specialist)?

I am a business consultant and coach for physiotherapists.

Have you always used this title or is it new since joining us?

always

What is your purpose?

I help physiotherapists run more successful businesses, so that they can have the practices they have always wanted and live the lives that they have always dreamt of.

What is your Vision?

To improve the quality that physiotherapists run their businesses in order to change the publics perceptions of physiotherapists to being a more respected medical professional and to move the profession forward.

What is your 1st Primary Goal?

get more clients

What is your 1st Objective for this Goal?

scehdule more time for client interaction on linkedin

What is your 2nd Objective for this Goal?

Set up FB Group - closed (not just a FB page)

What is your 3rd Objective for this Goal?

SM campaigns

What is your 2nd Primary Goal?

be consistently generating clients

What is your 1st Objective for this Goal?

Consistent SM posting of value

What is your 2nd Objective for this Goal?

Consistent blog postings

What is your 3rd Objective for this Goal?

Consistent sales campaigns - planned stratrgy to all the above

What is your 3rd Primary Goal?

Video content generation to start Online programme

What is your 1st Objective for this Goal?

map out programme

What is your 2nd Objective for this Goal?

script videos

What is your 3rd Objective for this Goal?

shoot videos

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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