's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
8
When you started with us, did you have a personal brand, a company brand or both?
company
Has this changed since then and what is it now, a personal brand, a company brand or both?
no, company brand
Do you think your logo is legible and professional?
yes
If you have a website, does the URL exactly match your company name?
yes
What is the URL?
barcsrescue.com
Do you have a professional email signature?
yes
Do you have a professional email address, in other words, not a gmail email address as an example?
no
What is your work title (I am a Conversion Optimisation Specialist)?
Founder and CEO
Have you always used this title or is it new since joining us?
yes
What is your purpose?
We are a no-kill organization based in Calgary, Alberta, Canada. We also operate in the Kootenays region of British Columbia and Edmonton, Alberta. We are committed to educating the public and ensuring Calgary and other areas remain responsible and free of BSL. We rescue dogs who are on death row at high kill shelters with the ultimate goal of placing them in loving, permanent homes. We advocate for dogs who are on death row solely due to the way they look.
Recognizing that every dog deserves a chance, BARCS will not discriminate on the basis of age, health or breed. We will dedicate every resource at our disposal to the physical, emotional and behavioral rehabilitation of each animal that we rescue.
What is your Vision?
Our vision is of a world where all pets are well cared for in loving homes for life & away from the threat of Breed Specific Legislation - because of how they look. We aim to achieve this vision by: Promoting good animal welfare and responsibl
What is your 1st Primary Goal?
We rescue dogs who are on death row at high kill shelters with the ultimate goal of placing them in loving, permanent homes. We advocate for dogs who are on death row solely due to the way they look.
What is your 1st Objective for this Goal?
Until Every Cage is Empty
What is your 2nd Objective for this Goal?
Saving adoptable dogs
What is your 3rd Objective for this Goal?
Changing mindset
What is your 2nd Primary Goal?
Getting a facility
What is your 1st Objective for this Goal?
Finding land or a place for a facility
What is your 2nd Objective for this Goal?
Building a facility
What is your 3rd Objective for this Goal?
Making ourselves know to the general public
What is your 3rd Primary Goal?
Getting a permanent residence
What is your 1st Objective for this Goal?
Building it at the facility
What is your 2nd Objective for this Goal?
Being comfortable
What is your 3rd Objective for this Goal?
Not having to maintain (delegate)
Write your Value Proposition below as per the formula in Principle 4
We help match lonely people and families with homeless dogs into forever homes. Our goal is to have no more homeless dogs so the needless shelter killing can end. Without the No Kill Equation, thousands of dogs will loose their lives everyday.
Do you believe it is appealing? And why so?
yes – degree of urgency
Do you believe it is exclusive? And why so?
Our process and adoption benefits are unique to us
Do you believe it is clear and simple to understand? And why so?
Yes, life and death is black and white.
Do you believe it is credible? And why so?
Yes – No Kill Equation is a tried and tested proven method to reduce shelter killing. Many reviews that are posistive.
List all the ‘Elements of Value’ your product offers
Provides Hope
Motivation
Belonging
Reduces Anxiety
Wellness
Therapeutic Value
Fun/ Entertainment
Connects
Sensory Appeal
Write one case study of something you have achieved with a customer
Yes—-testemonials. 5 so far, more coming
1 case study that is 8 years old now
What features does your product have?
4 legs and a tail mostly
What benefits does you product offer?
Companionship
Unconditional love
Inspiration
Reason to get up
List 3 objections you get to your product and the 3 answers to these objections
1)Importing dogs from the USA —- We have a very low population of dogs and our shelters are usually empty.
2)Rescue dogs should be free—– It costs us for transporting the dog, vetting including spay/ neuter, rabies, dhapp, microchip, worms/fleas and tick treatments, snap4dx testing, food, crate, collar and leash, jackets etc
3) What about homeless humans? There are many organizations that deal with humans. Our focus is dogs.
Name one of your products
List 3 problems you believe your prospects have, related to your solutions
1) Loneliness
2) Reason to get exercise
3) Protection
List your 3 solutions to their problems above
1) Dog requires care and affection and will seek out affection giving you companionship.
2) A dog needs exercise and will misbehave if their needs are not met.
3) A dog will instinctively protect you against danger as well as alert you to anyone not belonging in the immediate vicinity.
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
Our ideal prospect is a family with children over 12 that are dog savvy.
Stay at home parent or work from home.
Regular walker and hiker.
Fenced yard in the suburbs or rural.
Experience with dogs, bee through basic training courses.
Makes a mid level income.
What is their true deep desire?
Companionship and affection
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
No
How much do you typically spend on advertising per month?
none
Do you belong to any business network e.g. BNI, Chamber of Commerce?
Yes CFIB, Maddies Fund
What metrics are you measuring monthly?
Vet bills
Training bills
Supplies
Volunteers
What KPIs do you have for yourself?
What is your Average Order Value (AOV)
$600
What is your Customer Lifetime Value (Average Lifetime Order Value)
3 to 4 dogs at $600 each average price
What is your Cost of Acquisition (COA)
Varies, from free to $500