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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?


Has this changed since then and what is it now, a personal brand, a company brand or both?


Do you think your logo is legible and professional?

Colourful but too busy and not classy

If you have a website, does the URL exactly match your company name?

no because it is an MLM website with my link that goes straight to it. I would like to call my company Beautiful & Sublime and have an email to ch

What is the URL?

xtinecc@jeunesseglobal.com but I would like it to be beautifulandsublime.com with a link to my URL

Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?

no, I was thinking of xtinecc@sublime55plus.com

What is your work title (I am a Conversion Optimisation Specialist)?

I'm a generation young youth & beauty transformer

Have you always used this title or is it new since joining us?

No it's new since joining. It is one of several titles I am working since I will be promoting products from different niches

What is your purpose?

My purpose is to help the youth and beauty-conscious professional older woman redefine youthfulness, health and beauty and rediscover inner and outer rejuvenation, vibrancy and longevity that will serve her well into her twilight years!

What is your Vision?

To turn prospects into millions of satisfied customers in ALL the countries in which the brand is distributed

What is your 1st Primary Goal?

To get 12 clients by Easter 2022

What is your 1st Objective for this Goal?

reaching my tight niche/market-avatar in person and online

What is your 2nd Objective for this Goal?

understanding how to write a blog, an eye catching landing page and obtain reviews

What is your 3rd Objective for this Goal?

placing the right ads in the right places on social networks

What is your 2nd Primary Goal?

to get repeat business from those 12 clients . Offering a personalised and caring after sales service by sending out automated birthday wishes and gifts and product refill/replacements as well as adding a further 12 new clients to my list

What is your 1st Objective for this Goal?

still reaching my tight niche market but in other thriving cities

What is your 2nd Objective for this Goal?

work on a fab landing page available in English & French

What is your 3rd Objective for this Goal?

having the best conversion rate with loads of happy people going through my funnel

What is your 3rd Primary Goal?

promoting other innovative products within the same brand

What is your 1st Objective for this Goal?

to work on and know my best avatar

What is your 2nd Objective for this Goal?

to reach all my prospects by email, on their sites, on the right social networks with special deals

What is your 3rd Objective for this Goal?

working on an automated customer after sales service for replacement parts reminders

Write your Value Proposition below as per the formula in Principle 4

1) I’m your exclusive generation young beauty transformer
2) and I specialise in helping the 55 + mature executive businesswoman to
3) turn back the clock and redefine youth so she can look, feel and live younger, fitter and healthier
4) without the fear of being overlooked or ageing prematurely.

Do you believe it is appealing? And why so?

Yes I do because it is relevant, specific, detailed and precise in content and reached audience.

I find it interesting, genuine and appealing and feel that it really speaks to the targeted audience in a helpful, specific and inviting way.

Do you believe it is exclusive? And why so?

Yes, because it has an exclusive patented formula that is unique to the brand and it is the fastest-growing brand in the MLM industry in its class and in terms of sales and reached audience

Do you believe it is clear and simple to understand? And why so?

Yes I do because it is specific, detailed and precise in content and reached audience

Do you believe it is credible? And why so?

Yes because it looks achievable and attainable with the right help and information.

Because it is well reputed and has won many award worldwide.

Because it has been formulated by world renowned medical specialists.

List all the ‘Elements of Value’ your product offers

I see this as benefits the brand provides. Not sure how to differentiate the 2.
It’s a patented and unique youth enhancement system.

Write one case study of something you have achieved with a customer

Not my own as not yet started, but testimonials with visuals from clients posted on our MLM product testimonial groups, website and on the various social network pages.

What features does your product have?

Youth enhancing
Anti wrinkle
Skin detoxifying, smoothing, hydrating, lifting
Reverse the aging process
Increases stem cells in the blood stream

What benefits does you product offer?

Creates body repair and flexibility, rejuvenation and youthfulness
Stimulates and boosts the immune system
Gives skin a plump and flawless look and feel
banishes dark circles and under-eye puffiness
Promotes collagen production
Wards off infection and sun damage
Minimises fine lines and boosts radiance
Aids cell growth and multiplication

List 3 objections you get to your product and the 3 answers to these objections

1) “It’s too expensive”
What price range do you feel you’re worth?

2) “I’m too old. It’s too late now”
You deserve to look and feel good throughout your life and now that the children are grown this is your time to look after yourself

3) “Results not as expected”
How much filtered water are you drinking along with your Y E S (youth enhancement system)program? also Follow the guidelines closely and give it the recommended timeline for body detoxification and cell renewal to take place and for the body to be ready to receive the desired results

Name one of your products

Youth enhancement system for health, rejuvenation and beauty

Home care and home living efficacely, naturally and ecologically

Fast and safe Body weight loss, recalibration and maintenance program

Warding off infection and Body repair

List 3 problems you believe your prospects have, related to your solutions

1) Premature aging: e.g skin dryness and stiff joints

2) Loss of energy and vitality

3) Lack of self-esteem and confidence

List your 3 solutions to their problems above

1) The brand has won many worldwide awards for its age reversing effects

2) on both the inner and outer body working deep down right at stem cell level to restore energy and vitality

3)Feeling more youthful and beautiful will eradicate any previous negative self-image and dramatically boost self-confidence.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

She’s health and beauty conscious
She’s middle to upper class and can comfortably afford to treat herself to look and feel her best
She has dedicated the prime of her life to raising and providing for a family. She is going full out on her career. Now this is her time
She’s mentally light years away from retirement
She’s looking to regain lost youth and be her best-self in her latter years
She wants to remain youthful and beautiful as long as possible
She wants to avoid or stop feeling overlooked or ignored
She wants to feel respected as much as her younger counterparts
She wants to look pleasing to herself and to her partner and/or entourage
She wants to slow down, alleviate or be rid of the symptoms of menopause
She wants to slow down and defy the ageing process
She wants to regain skin elasticity and flexibility and raise libido
She wants to look years younger without going under the surgeon’s knife
She wants to enjoy life to the max as she did in her former years and wants to break the old age stereotype
She wants to be her best self; flawless, vibrant, youthful

What is their true deep desire?

Feeling desired and loved

Feeling beautiful and energetic again

Feeling useful and purposeful

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

The prices are set by the company

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Not done any for my MLM business yet

I have done some on FB for my association and so far the boosts have proved fruitless.

Ads work great in local papers though.

How much do you typically spend on advertising per month?

0-10€ Haven’t started yet

Do you belong to any business network e.g. BNI, Chamber of Commerce?

Yes local Chamber of Trades

What metrics are you measuring monthly?

Have yet to study this, but from my current understanding, I am going to measure:-
Monthly actual and targeted;
auto-responder conversion rate
Sales €
Business costs
Profit %
Customer reviews

What KPIs do you have for yourself?

For my first quarter:
seeking 12 customers spending the base of 150€ a month
1800€ target sales
Target clicks from my landing page 1800

What is your Average Order Value (AOV)

150€ a month

What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)

31e to open new distributor account (one-time payment) plus min 150€ a month on perso or business sales to benefit from distributor status, prices and commissions.

Plus 100€ p.m on ads. Plus 70€ p.m on directly linked business training and landing pages.
Plus 20€ p.m on marketing materials (catalogues & gifts)

Marketing Level

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