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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?


When you started with us, did you have a personal brand, a company brand or both?


Has this changed since then and what is it now, a personal brand, a company brand or both?

yes, Big BOLD Success is my company brand.

Do you think your logo is legible and professional?


If you have a website, does the URL exactly match your company name?

not really, I have a blog

What is the URL?


Do you have a professional email signature?


Do you have a professional email address, in other words, not a gmail email address as an example?


What is your work title (I am a Conversion Optimisation Specialist)?

I am a value investment coach

Have you always used this title or is it new since joining us?

it is new since joining the Real Entrepreneur Academy, I am an electrical engineer by profession.

What is your purpose?

My purpose is to give entrepreneurs and professionals a safe house for investing, equip them with the knowledge and training to make educated investment decisions in their business as well as in their personal capacity.

What is your Vision?

Building a safe investment vehicle that will become a global brand of choice when it comes to building wealth

What is your 1st Primary Goal?

Building a website with valuable content and growing membership

What is your 1st Objective for this Goal?

Complete and publish a website

What is your 2nd Objective for this Goal?

Build membership list (advertising)

What is your 3rd Objective for this Goal?

Grow membership to 1000

What is your 2nd Primary Goal?

Create Webinars and schedule monthly sessions

What is your 1st Objective for this Goal?

Create material for webinar

What is your 2nd Objective for this Goal?

Create a podcast talk show

What is your 3rd Objective for this Goal?

and work on marketing and advertising

What is your 3rd Primary Goal?

Grow the brand

What is your 1st Objective for this Goal?

Inspect and improve

What is your 2nd Objective for this Goal?


What is your 3rd Objective for this Goal?

Maintain/ improve the standard

Write your Value Proposition below as per the formula in Principle 4

As a Value investment coaching I assist entrepreneurs and professionals to plan and invest in great yielding investment vehicles with as little risk as possible by house the investment in regulated, reputable and secure platforms. I provide diversity options, tools and strategies to make smart, assertive and educated investment decisions in all financial areas of your business and life.

Do you believe it is appealing? And why so?

Yes, it is clear on the target market and the value it will bring

Do you believe it is exclusive? And why so?

No, it might be generic

Do you believe it is clear and simple to understand? And why so?

yes because I have clearly stated what problem it solves.

Do you believe it is credible? And why so?


List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer


What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

None yet.

How much do you typically spend on advertising per month?

Nothing yet

Do you belong to any business network e.g. BNI, Chamber of Commerce?


What metrics are you measuring monthly?


What KPIs do you have for yourself?

Still in the planning phase

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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