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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

10

When you started with us, did you have a personal brand, a company brand or both?

No

Has this changed since then and what is it now, a personal brand, a company brand or both?

Yes - both

Do you think your logo is legible and professional?

Yes - somewhat :-)

If you have a website, does the URL exactly match your company name?

Not yet

What is the URL?

Do you have a professional email signature?

Yes

Do you have a professional email address, in other words, not a gmail email address as an example?

Not yet

What is your work title (I am a Conversion Optimisation Specialist)?

Software Engineer

Have you always used this title or is it new since joining us?

Yes

What is your purpose?

My Purpose is to achieve personal growth by building a successful business. The business is to teach valuable software development skills and make a contribution to the country’s economy and unemployment figures.

What is your Vision?

Decent skills for decent work

What is your 1st Primary Goal?

Personal Growth

What is your 1st Objective for this Goal?

grow out of my corporate role, thus making space for others

What is your 2nd Objective for this Goal?

Develop a thick skin for rejection/ come out of insecurity shell

What is your 3rd Objective for this Goal?

Reproduce my corporate success in others of the next generation

What is your 2nd Primary Goal?

Start and grow a successful business

What is your 1st Objective for this Goal?

Obtain individual clients

What is your 2nd Objective for this Goal?

Obtain corporate clients

What is your 3rd Objective for this Goal?

Online marketing, online delivery

What is your 3rd Primary Goal?

Affordability

What is your 1st Objective for this Goal?

Reasonable price to accommodate most prospects

What is your 2nd Objective for this Goal?

Seek government subsidies

What is your 3rd Objective for this Goal?

Work for free sometimes while gaining reach

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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