's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

7

When you started with us, did you have a personal brand, a company brand or both?

I have a company brand, not a personal- want to build the personal brand using this MBA program

Has this changed since then and what is it now, a personal brand, a company brand or both?

N/A as of 7/15/21

Do you think your logo is legible and professional?

yes

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

www.CreativeTravelandEvents.com

Do you have a professional email signature?

yes

Do you have a professional email address, in other words, not a gmail email address as an example?

yes, Sutra@CreativeTravelandEvents.com

What is your work title (I am a Conversion Optimisation Specialist)?

Event & Travel Consultant

Have you always used this title or is it new since joining us?

No always used this title

What is your purpose?

I have 2:
1.

What is your Vision?

My vision is help busy people create the events and travel trips of their dreams while immersing them in culture & community.

What is your 1st Primary Goal?

Build a database of 5000 clients

What is your 1st Objective for this Goal?

Maximize effort of marketing on social media: Facebook, Instagram, LinkedIn

What is your 2nd Objective for this Goal?

Create a better web presence

What is your 3rd Objective for this Goal?

Provide a better giveaway offer to obtain names & emails

What is your 2nd Primary Goal?

Launch & Promote New Annual Trip Packages- 6 per year

What is your 1st Objective for this Goal?

Automate process for client sign-up

What is your 2nd Objective for this Goal?

Market & promote using what I have learned on social media

What is your 3rd Objective for this Goal?

Prepare for growth of additional staff: independent contractors

What is your 3rd Primary Goal?

Have additional streams of income to cover overhead expenses of $1000 a month

What is your 1st Objective for this Goal?

Create affiliate relationships that makes sense & support travel

What is your 2nd Objective for this Goal?

Create a monthly session with current clients or potential clients for pay

What is your 3rd Objective for this Goal?

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

We can create custom events & travel trips.
We have premium pre-set vacations.

Write one case study of something you have achieved with a customer

What features does your product have?

1. Personalized service and consulting to help make a better decision on your travel investment.
2. Provide support before, during and after the event or travel trip.
3. Researching and suggesting top vacation plans based on clients input and dream goals.
4. Knowledgeable on top destinations via continuous education and on site visitations to locales all across the world providing accurate ratings and photos.

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

How much do you typically spend on advertising per month?

Do you belong to any business network e.g. BNI, Chamber of Commerce?

What metrics are you measuring monthly?

What KPIs do you have for yourself?

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

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Marketing Level

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