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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

When you started with us, did you have a personal brand, a company brand or both?

Has this changed since then and what is it now, a personal brand, a company brand or both?

Do you think your logo is legible and professional?

If you have a website, does the URL exactly match your company name?

What is the URL?

Do you have a professional email signature?

Do you have a professional email address, in other words, not a gmail email address as an example?

What is your work title (I am a Conversion Optimisation Specialist)?

Have you always used this title or is it new since joining us?

What is your purpose?

What is your Vision?

To provide honest and eficient service to persons seeking to generate wealth through real estate acquisition.

What is your 1st Primary Goal?

To provide a full suite of services (a one stop shop) to the Real Estate Industry in Saint Lucia and the rest of the Caribbean

What is your 1st Objective for this Goal?

To establish a full service Real Estate Brokerage, effectively staffed.

What is your 2nd Objective for this Goal?

To seek to generate leads from clients seeking to acquire property in the Caribbean beginning with Saint Lucia

What is your 3rd Objective for this Goal?

To invest in the education of myself and associates to ensure sustainability in my business.

What is your 2nd Primary Goal?

Expansion into a Caribbean Real Estate Franchise

What is your 1st Objective for this Goal?

To establish my first branch/associate Brokerage in Guyana

What is your 2nd Objective for this Goal?

To fully establish a one stop shop to provide honest and efficient service to my clients

What is your 3rd Objective for this Goal?

To establish a minimum of one Brokerage in a new territory each year

What is your 3rd Primary Goal?

To establish a network of associates throughout the English Speaking Caribbean

What is your 1st Objective for this Goal?

Establish Saint Lucia territory

What is your 2nd Objective for this Goal?

Establish 1 st territory outside of St. Lucia

What is your 3rd Objective for this Goal?

To provide under one roof full house real estate services supported by Free Business Advice

Write your Value Proposition below as per the formula in Principle 4

A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value proposition is part of a company’s overall marketing strategy.

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

1. Knowledge of the islandwide market
2. Years of business experience
3. Over 20 years in the Real estate Industry
4. Sold Residential, Commercial, Industrial, and Agricultural properties

Write one case study of something you have achieved with a customer

I stay with my clients throughout the process from identification of the property to closing, providing continuous advice. In one instance, I was able to get the closing date extended not once but twice, and in the end, the business was satisfactorily concluded.

What features does your product have?

1. Saint Lucia is a very attractive destination for business and pleasure. Oprah Winfrey cites Saint Lucia as one of the five must-see destinations on earth.
2. Saint Lucia is a small island state with outstanding achievements. The 238 square miles, picturesque island has a stable government, 2 Nobel Laureates, a Heritage Site, a drive-in volcano, and has developed a reputation as the party destination of the region.
3. Saint Lucia’s Citizen by Investment Programme is the most attractive in the region.
4. Saint Lucia is investment friendly and numerous concessions are being offered by the Government to Foreign Direct Investors.

What benefits does you product offer?

1. Saint Lucia offers a lifestyle to meet the needs of every type of visitor to the island. it is not only situated in a zone of peace but everything is being done by the government to maintain law and order.
2. Saint Lucia with its modern communications network and infrastructure offers a great environment for work from home executives.
3. The citizens of Saint Lucia are friendly and well educated.

List 3 objections you get to your product and the 3 answers to these objections

1. Low Budget, cannot afford the property the client will like to acquire.
Answer. Offer to work with them and advise when an affordable property turns up.
2. Wants the property but claims that it is too expensive.
Answer. Request that the client makes an offer and I bring the vendor and the purchaser together.
3. The client likes the property bt doesn’t like the location.
Answer. I will work with the client to find a suitable area with a similar property.

Name one of your products

Residential, Commercial, Industrial Property Sales and Rentals

List 3 problems you believe your prospects have, related to your solutions

1. Lack of knowledge of the market
2. Lack of funding
3. Selecting a location

List your 3 solutions to their problems above

1. Sit down with the client and discuss all available options.
2. Explore mortgage options and the possibility of rather than buying developed property comprising of land and building, get the client to decide on purchasing land.

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

An ideal customer is one who is willing, ready, and able to undertake the transaction. However, in many instances, the client is never fully prepared and the Broker will have to step in with advice to facilitate the process.

What is their true deep desire?

To secure investment on behalf of their family and accelerate the process of building generational wealth.

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Pricing is set by valuation and commissions are set at a maximum of 5% which can be negotiated downward.

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

Google, Facebook, Radio, and TV, Newspaper

How much do you typically spend on advertising per month?

Approx. US$300.00

Do you belong to any business network e.g. BNI, Chamber of Commerce?

1. Southern Business Association Inc.
2. Realtors Association (Saint Lucia) Inc.

What metrics are you measuring monthly?

Google Analytics

What KPIs do you have for yourself?

Sale of 1 property per month.

What is your Average Order Value (AOV)

USD 200K

What is your Customer Lifetime Value (Average Lifetime Order Value)


What is your Cost of Acquisition (COA)

Almost Zero

Marketing Level

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