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's Business Profile

On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?

5

When you started with us, did you have a personal brand, a company brand or both?

company brand

Has this changed since then and what is it now, a personal brand, a company brand or both?

not yet

Do you think your logo is legible and professional?

yes

If you have a website, does the URL exactly match your company name?

yes

What is the URL?

http://hbwellnessbasics.com

Do you have a professional email signature?

no

Do you have a professional email address, in other words, not a gmail email address as an example?

yes

What is your work title (I am a Conversion Optimisation Specialist)?

lead parenting wellness expert

Have you always used this title or is it new since joining us?

new since joining

What is your purpose?

My purpose is to help busy moms with children to be more confident in their parenting journey so that their children grow up with high self esteem, are self responsible beings & the world has a generation of great leaders.

What is your Vision?

To improve the life of every child. This year to impact the lives of at least 100 children.

What is your 1st Primary Goal?

Empower 100 families with our Empowered Parenting - Baby & Me course.

What is your 1st Objective for this Goal?

Launching online course now -July 2021. Launch offer - FREE access to allregisterd

What is your 2nd Objective for this Goal?

Oct-Dec 2021, Launch promo price. 2 families per week. By getting referrals & testimonials from promo group.

What is your 3rd Objective for this Goal?

Jan-June 2022. Increase online course price. 2 families per week. Baby shower gifts. Google reviews. Visit Dr rooms.

What is your 2nd Primary Goal?

Product & Brand awareness-Eco Range. @ least 24 new, committed, consistent, conscienscious, loyal customers in 1 year. That is 2 new clients per month.

What is your 1st Objective for this Goal?

Introduce 1 new product to existing customers. Speak to 1 customer per week or do 4 on 1 day per month.

What is your 2nd Objective for this Goal?

Incentivise customers for referrals -distributor option or other.

What is your 3rd Objective for this Goal?

advertise - local groups, networking meetings, estate groups.

What is your 3rd Primary Goal?

Achieve R100K annual sales between services & products.

What is your 1st Objective for this Goal?

List all clients avg spend/month. Connect monthly with each. Ask for orders. Keep stock @ hand.

What is your 2nd Objective for this Goal?

Present promo & facts to networking connections-2/week.

What is your 3rd Objective for this Goal?

1xweek social media. Facts, did u know etc.

Write your Value Proposition below as per the formula in Principle 4

Do you believe it is appealing? And why so?

Do you believe it is exclusive? And why so?

Do you believe it is clear and simple to understand? And why so?

Do you believe it is credible? And why so?

List all the ‘Elements of Value’ your product offers

Write one case study of something you have achieved with a customer

over 12 testimonials from one on one in home training.
I’m working on getting testimonials for the online course launched in July 2021.

What features does your product have?

What benefits does you product offer?

List 3 objections you get to your product and the 3 answers to these objections

Name one of your products

List 3 problems you believe your prospects have, related to your solutions

List your 3 solutions to their problems above

Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)

What is their true deep desire?

Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?

Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc

none

How much do you typically spend on advertising per month?

0

Do you belong to any business network e.g. BNI, Chamber of Commerce?

I’ve attended BNI as a guest & other online networking events.

What metrics are you measuring monthly?

sales
repeat sales
new customers
customer reviews/ satisfaction/ queries

What KPIs do you have for yourself?

timely responding to customer: orders, query, delivery.
building relationships with customers.
asking for upsale, referals & testimonials.

What is your Average Order Value (AOV)

What is your Customer Lifetime Value (Average Lifetime Order Value)

What is your Cost of Acquisition (COA)

Marketing Level

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