's Business Profile
On a scale of 1 to 10 (with 10 being the ‘best), how would you rate your current ENERGY levels in terms of your own mindset, focus, momentum and action?
When you started with us, did you have a personal brand, a company brand or both?
Has this changed since then and what is it now, a personal brand, a company brand or both?
Do you think your logo is legible and professional?
If you have a website, does the URL exactly match your company name?
What is the URL?
Do you have a professional email signature?
Do you have a professional email address, in other words, not a gmail email address as an example?
What is your work title (I am a Conversion Optimisation Specialist)?
Have you always used this title or is it new since joining us?
What is your purpose?
What is your Vision?
To be the women’s favorite online destination to find emotional, spiritual, and transformational support that allow them to reach their unlimited potential. This short-term therapy includes integral holistic methods and is customized based on
What is your 1st Primary Goal?
To be a life enhancer guru that offer an inclusive, safe and online healing space to women with the goal to empower them to reach their greatness.
What is your 1st Objective for this Goal?
To be the women’s favorite online space to find emotional, spiritual, and transformational support
What is your 2nd Objective for this Goal?
Empower women removing beliefs that prevent them from achieving their unlimited potential and greatness
What is your 3rd Objective for this Goal?
Support homeless women by donating a percentage of the revenues to Lotus House.
What is your 2nd Primary Goal?
Offer a customized therapy based on the seeker’s needs to offer a unique and exceptional customer experience!
What is your 1st Objective for this Goal?
Offer a customized therapy to the seekers
What is your 2nd Objective for this Goal?
Offer exceptional customer experience
What is your 3rd Objective for this Goal?
o Offer a unique and unforgettable experience
What is your 3rd Primary Goal?
To be the best online, short-term and integral holistic therapy.
What is your 1st Objective for this Goal?
To offer a short-term therapy that offer quick results to the seeker
What is your 2nd Objective for this Goal?
To excel in service, offering tips after each session that would help clients to achieve their goals
What is your 3rd Objective for this Goal?
o Incorporate a variety of holistic healing techniques based on their client’s needs.
Write your Value Proposition below as per the formula in Principle 4
I help women 35+ that would like to make changes in their lives to achieve their goals so that they can reach their unlimited potential in a safe space and fast pace.
Do you believe it is appealing? And why so?
Do you believe it is exclusive? And why so?
Do you believe it is clear and simple to understand? And why so?
Do you believe it is credible? And why so?
List all the ‘Elements of Value’ your product offers
• Customized therapy: it is based on their client’s needs
• Personalized service: After each session based on the seeker’s needs, personalized recommendations are sent to accelerate the process of healing.
• Integral therapy: include a variety of holistic therapies
• Short-term therapy: it could take between 1 to 6 sessions for the client to reach his/her goals.
• Convenient: The therapies are online, so there is no need to waste time going from one place to the other. If the client travels, he/she won’t need to miss a session.
• Special packages: to minimize cost and maximize the effectiveness of the therapy, combo packages are offered to clients which may include different services such as energy healing, coaching and
Write one case study of something you have achieved with a customer
A client had the feeling of abandonment. She was the youngest kid in her family and she felt that her parents didn’t pay enough attention to her. They didn’t realize the difficult times she was going through during her life and she didn’t feel supported. She also felt lonely and very sad. I was able to help her to identify and connect with the moments that created her trauma. She went deep and made peace with that time of her life that block her from feeling supported and loved. During the therapy she was able to heal those moments, make the changes in her career, and was ready to be of a great support for her kids and family.
What features does your product have?
-Duration: The duration of Innergy Therapy session is between 30 to 60 minutes.
-Languages: For the client’s convenience, it is offered in English, Spanish and/or Portuguese.
-Customized therapy: it is based on their client’s needs
-Personalized service: After each session based on the seeker’s needs, personalized recommendations are sent to accelerate the process of healing.
• Integral therapy: include a variety of holistic therapies
• Short-term therapy: it could take between 1 to 6 sessions for the client to reach his/her goals.
• Convenient: The therapies are online, so there is no need to waste time going from one place to the other. If the client travels, he/she won’t need to miss a session ;)
• Special packages: to minimize cost and maximize the effectiveness of the therapy, combo packages are offered to clients, which may include different services such as energy healing, coaching and mentoring.
What benefits does you product offer?
-Short term therapy: It is guarantee that the client will feel a sense of wellbeing after each session. All clients feel in peace, relax and lighter after each session and in the majority of the cases will reach his/her goal in the first session.
-Last minute session may be scheduled to accommodate an emotional emergency of the seeker.
-Flexibility in terms of the duration of the therapy. The goal is to offer the best service to the client and make sure that she is satisfied with the session, so if the seeker needs more than hour in her session, this would be extended without an extra charge.
List 3 objections you get to your product and the 3 answers to these objections
1-She doesn’t identify that she has an issue to resolve – I will offer her a short therapy identifying areas that she could be improved.
2-She doesn’t believe in the therapy – I will share the testimonials of previous clients
3-Don’t believe in online therapies – I will offer 15 minutes session
• They prefer a psychologist – I will reenforce that Innergy Therapy is a short-term therapy, so she will see the results in a fast way.
Name one of your products
Innergy Therapy
List 3 problems you believe your prospects have, related to your solutions
They are not willing to invest in something that they don’t know they need.
They are not ready to commit to make changes in their lives.
They feel comfortable being where they are, so they are procrastinating.
List your 3 solutions to their problems above
-I will convince them that the best time is now and offer special packages based on their needs.
-I will offer them 15 minutes session
-I will share previous testimonials to show that she could be one of them.
Write a detailed spec on your ideal customer (as much info as possible as per the Prospect Principle)
Latin, Woman, 35+ years old that would like to make changes in her life and reach her greatness
What is their true deep desire?
Empower women by removing the beliefs that prevents them from achieving their unlimited potential.
Have you optimised your pricing according to the pricing tactics and strategies and what is your pricing for your services or products?
Yes. I charge $135 per session and created a combo package for $333 that include regular Innergy Therapy, mentoring, and energy passing.
Where do you currently do paid for advertising, list all the platforms or channels e.g. facebook, local newspaper etc
No yet.
How much do you typically spend on advertising per month?
$0 for now
Do you belong to any business network e.g. BNI, Chamber of Commerce?
No yet. I will do it after I launch the new site.
What metrics are you measuring monthly?
I do have few clients for now so I really didn’t measure them.
What KPIs do you have for yourself?
Don’t have it
What is your Average Order Value (AOV)
Around $200 (for a combo package)
What is your Customer Lifetime Value (Average Lifetime Order Value)
1 month
What is your Cost of Acquisition (COA)
Don’t have a cost. They came through referrals