What is SEO?

SEO (Search Engine Optimisation) assists small business owners to create fast, strong, healthy, and user-friendly websites that rank higher in search engines. This helps to bring more potential customers to their sites and eventually increases conversion rates.

SEO also build brand awareness for your business as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not.

f you’re a small business owner, you should utilize SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.

SEO means optimizing your content so it shows up more often in search results. If you get it right, you can obtain the benefits of increased traffic to your site, which leads to more conversions,

improves lead generation, and increase sales.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important.

Google is evolving – and so is its algorithm. Google loves updating its SEO algorithm. Every year, Google changes its search algorithm around 500–600 times! Its objective now is to understand the intention of its users: what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.

The following techniques increase your chance to be on the first page of Google:

1. Technical SEO Audit
Technical SEO audits are one of the activities that define SEO. A properly done technical SEO audit should give you better insight into your website, individual pages, and overall traffic.

2. Know your audience
It is important that you analyze what people do on your website. Google Analytics is the single best tool to help you understand user behaviour. Google Analytics uses a small piece of programming tracking code to collect data about your website visitors and their interactions on your website.

3. Keywords
Also referred to as “user intent,” you must consider what your users are looking for, rather than coming up with different ways that users can phrase a search query.

4. Content
Website content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, audio and video files, etc. Web content is the key behind traffic generation to websites.

Content should be both interesting and relevant to them so that they want to read more about it. Once you start understanding the content that your readers want from you, it’s time to focus more on its optimization. The quality of your content and its relevance, for example, can help you increase your search traffic. The more quality content you post, the more traffic you will get.

5. Blogs

A blog is a section on your website that is an online journal and publishes content in the form of articles in the reverse chronological order, with latest posts appearing first. Blogs include topics for your customers related to your business, industry, and services.

Blogs are one of the best ways to interact with users. You need to post blog posts regularly to show Google that your website is active.

6. Video contents.
Videos are the best way of communication between your product and your audience. Some surveys suggest that viewers are more interested in gaining information from videos rather than reading. In the future, be prepared to make yourself open for video contents as they are going to become the biggest factor for SEO 2019 ranking and promotions.

7. Backlinks
According to Google, links are still the #1 factor when it comes to determining search ranking because without them “ranking without links is really, really hard.”

However, don’t fall into the trap of thinking “any link is a good link.” Low-quality links that are easily spammed — blog comments, paid links, etc. — don’t seem to work anymore and can actively harm your site.

There is not a one-size-fits-all solution for SEO growth.

Some points to note:
– Consistency is key.
– SEO is a long-term game, so keep at it. It is a marathon, not a sprint.
– SEO is time intensive.
Get help from your team or family members, allow guests to post on your site, hire a freelance writer, marketing assistant or virtual assistant.

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