Digital marketing is also for B2B in China
Digital marketing is also for B2B in China. With WeChat marketing, you can build your brand in China.
If you are not present on Chinese Social media, you do not exist in China. And this trend is even more true post Covid-19.
In B2B, the communication between companies is also between people who are used to consume and be on digital for their life.
(read also Is WeChat worth using in a marketing campaign for B2B ? )
China is a digital and mobile country.
Email is not the right channel to communicate with customers or suppliers. And employees are also using platforms such as WeChat for work and communication.
At the foundation of a good marketing strategy, there is the education of the market to create awareness of your brand and products and services. Social media are also the right solution for market education. Then seminars, fairs can be run together to increase touching points when back to normal time after Covid-19 crisis.
Herein the basics of a marketing strategy:
The double We: Weibo and WeChat for lead generation and to nurture your leads.
You need to open official accounts for both Weibo and WeChat. Official account is a trusted account which has been certified.
Weibo is good tool to attract leads to your WeChat account. On WeChat, you will nurture your leads through personal interactions.
WeChat groups will help you to educate the market thanks to the sharing function. Companies can communicate and answer to their leads and customers on the WeChat platform.
It is also easy to show your products on WeChat thanks to H5 pages or mini programs.
Make sure that the accounts are manned, that questions are answered quickly.
Baidu: the search engine to implement SEO and SEM strategy .
Google does not work in China. Potential customers need be able to search for your products on Baidu.
You need run a Baidu PPC campaign to make sure that your ads can show on the top position where you target your leads. This will drive traffic to your website or platforms.
You can invest in a quality chinese website that meet B2B customers just to be ranked on Baidu to let customers find you. The website can be done after few months from China entry.
Zhihu: equivalent to Quora.
It is the professional platform in China and also quite a good place to educate market. Many experts are using Zhihu in China. You can ask questions to get answers
For leads generation if your community is very well connected with Western world. Linkedin is a good B2B platform, unfortunately many Chinese companies are not using it
Digital marketing is also for B2B in China such as WeChat marketing. And this is different from western countries.
Find out more:
Emotion Digital can help you define your B2B digital marketing roadmap and implement it effectively. You can follow us on Linkedin https://www.linkedin.com/company/emotion-digital . And contact us for a first free consulting call to support you about your Chinese B2B journey.Book your call here: https://bit.ly/33oADAg