Forbes says – “Many business coaching programs are a waste of time. The problem with many of today’s business coaches and coaching programs is that they are focused on mindsets, motivation and emotions, and not on implementing proven best-practice systems, strategies, and action steps that will actually grow a business.”

What challenges do business coaches face in relation to getting their message to the right audience?

For most business owners, their company is their most valuable asset in which the bulk of their wealth is tied up in. With the world in turmoil now, everything feeling bigger and at the same time smaller, doing what you’ve done before, might not be enough. Nothing is going to work as before. Most businesses start out with a product their customers love. A solid plan and conviction to make it work. This is where they may need business coaching, to help them.

“Striving for success without hard work is like trying to harvest where you haven’t planted.” –David Bly

One of the biggest problem Business coaches have is getting to the right audience, and then creating a clear message of commitment not only to being coached by a professional but also the need for it for their business. We live in a culture of instant gratification only, wanting to see that success happen without the effort, and not wanting to commit fully. We as humans are so fixed in our way of being and hence do not appreciate the need of investing in learning the new, and as coaches, your want to accommodate that need, may overwhelm your need to help in a strategic way.

So what do you do to current mindsets and solutions without totally missing the mark?

“If you believe you can, or you believe you can’t, you are probably right.” – Henry Ford
What is the BEST way to approach your clients business? INVEST yourself in Their Plan! Always give more of yourself.

By using your business skills combined with their passion to build on their business. By going back to why you wanted to do business coaching in the first place. Getting your client to believe in themself and their product again.

By going back to the basics, addressing the business owners pain firstly, and then guiding them through the process with a solid business program. Most of the time business owners do not even realize that their immediate concern is completely different than the reason they claimed to want to coach. You need to change their mindset about coaching, then use your business expertise to help with missing mechanics.

Stay professional. A coach plays an extremely important role in the development and growth of a business. The coach must carefully nurture this bond and establish a strong sense of trust and respect while tempering the bond with a high degree of professionalism.
Show respect to others. Respecting others is one of the best ways to show professionalism.
Learn to communicate effectively.
Be proactive.
Dress for success.
Keep learning, stay up to date.

It is encouraging and gives a huge sense of satisfaction when clients move from desperation to hope when they see the change in their business.

Coach with passion, plan, and professionalism.

“When love and skill work together, expect a masterpiece.” -John Ruskin